I’m a marketing all-rounder, with over 7 years of experience in the industry.
Work Experience
Marketing & Communications Officer
Aspendale Gardens Community Service (AGCS) | 2023-2026
- Strategy & Planning: Managing marketing strategy for over 30 programs and creating campaigns on all marketing platforms (social media, emails, websites, brochures, and physical signage).
- Graphic Design: Creating all physical and digital graphic collateral, including posters, flyers, brochures, and social media posts.
- Writing: Writing for social media, annual reports, media releases, and grants.
- Social Media: Devising social media campaigns (graphic, video, and written content) and running paid advertising campaigns on Meta Business Suite.
- Email Marketing: Setting up email marketing systems, building mailing list, and creating e-newsletters.
- Website & Content Management: Maintaining website and redesigning website to ensure better user experience, accessibility, and work flow.
- Programs & Events: Supporting Program Manager to plan and deliver events.
- External Platforms: Maintaining consistent relationships with external platforms including school newsletters, local media, local council channels.
- Stakeholder Management: Managing internal and external stakeholders, including sponsors and partners.
- Budget: Managing marketing budget and reporting on paid marketing outcomes.
- Reporting: Monthly reporting to board of management and reporting for sponsorship and grant acquittals.
Achievements
- Established the AGCS email marketing platform, which has an average 65% open rate and 18% click-through rate.
- Wrote for and designed the 2022, 2023, 2024 and 2025 AGCS Annual Reports.
- Redesigned the AGCS activities brochure, leading to a 150% increase in uptake.
- Delivered launch event for new Dads Place, attended by over 100 dads and 200 children.
- Currently migrating website to WordPress for better user experience and content management.
- Developed a relationship with the City of Kingston Maternal and Child Health team for our new Dads’ Place program, leading to a sponsorship and a health professional regularly attending our Dads’ Playgroup for free.
Communications Assistant
Melbourne School of Psychological Sciences (MSPS), The University of Melbourne | 2020-2021
- Writing & Translating Research: Supported manager to respond to media alerts and write articles based on scientific research.
- Social media: Created copy and graphics for Facebook, Twitter, and YouTube.
- Email Marketing: Managed and wrote internal newsletters for staff (academic and non-academic) and external newsletters for the public.
- Videos: Pitched and delivered a video series to promote awareness of graduate students and opportunities.
- Website: Responsible for regular website updates (Matrix CMS). Conducted a website review for improved user experience and back-end asset management.
- Strategy: Collaborated with team to deliver strategy.
Achievements
- Pitched and wrote a special edition of the MSPS monthly newsletter for International Women’s Day. This edition received one of our highest click-through rates.
- Created a series to showcase PhD students and different MSPS research groups.
- Edited and subtitled a long panel interview on mindfulness & meditation for MSPS.
Marketing & Administrative Assistant
Hartwell Dentistry | 2019-2020
- Devised and delivered marketing strategy.
- Created copy and graphics for social media.
- Pitched and delivered video shorts campaign.
- Pitched and delivered in-person community engagement for ’10 years at Camberwell’.
- Responsible for various administrative tasks, including managing appointment calendar, setting up system to manage and track debtors, and restructuring payment plan system.
Freelance Marketing Consultant
Rawlley Business Solutions | 2021-2022
- Created website, business card, flyers, and set up mailing system.
Technical Skills
Writing
Able to write & edit for social media, Electronic Direct Mail, annual reports, grants & articles.
Graphic Design
Proficient in Adobe (InDesign, Photoshop, Fresco), Canva, Krita, Figma & more,
Videography
Able to film & edit for interviews, panel presentations and reels.
Networking
Able to pitch programs to new partners, identify & manage networks & sponsors.
Web Design
Proficient in HTML / CSS, Matrix CMS, WordPress, Wix & Squarespace, Web Design Best Practices, SEO & Google Ads.
Event Management
Able to resource manage, budget, facilitate programs & acquit grants.
Soft Skills
Team Player
At AGCS I’ve work with the kinder team, office staff, local council, sponsors & external providers.
Communicator & Storyteller
At Hartwell Dentistry I’ve had to translate scientific jargon into readable posts.
Dynamic
At AGCS I’ve simultaneously delivered campaigns across different platforms and for different programs.
Attention to Detail
This website has custom CSS code which could break the site if a single punctuation was missed!
Strategic
In all my positions I’ve devised, managed & reviewed marketing strategy based on the needs of the organisation.
Self Starter
At MSPS I pitched & delivered an International Women’s Day newsletter special edition.
Education
Bachelor of Arts, The University of Melbourne | 2018 – 2021
Major in Creative Writing and Philosophy.
Weighted Average Mark: 86.
With this degree, I’ve developed skills to: dissect dense texts to find key concepts, develop and write sophisticated arguments, write difficult concepts clearly and concisely, write creatively to achieve identified goals, write creatively across a variety of forms (poetry, short fiction, essays), create multi-media projects with images, videos and writing.